Your products’ labels are what makes them stand out from all of their competition on the shelf. When creating a product label, there are no set rules to follow, meaning you have all the choice in the world when it comes to layout, shape, size, colour and more. However, following certain guidelines can certainly lead to a well-designed label, and with that, more sales. Finding the right online label design software can definitely be of help when creating a label for your products. But with so many different options available nowadays, how do you pick the right one?
Some of the most popular online label design software you’ll come across include BarTender, Adobe InDesign, Adobe Illustrator, Wasp, Microsoft Publisher, Xxara Designer pro, etc. The ideal one for you is the one you’re most comfortable using. Take a look at some videos on YouTube about how all of the different softwares work, what features they have, and what makes them unique to make the best decision. Ideally, the software you choose will have the ability to convert all fonts in the design file to outlines, and the ability to save and export your artwork as a PDF and EPS file.
Furthermore, you have to decide on the colours for your label. Colours are extremely important and they can directly influence the buying decisions of your target audience. When picking the colours, there are several factors to take into consideration. The colour of the container is one of them, for example. Red and yellow and traditionally seen as colours that urge people to make a purchase, but that doesn’t mean that those colours are always the right choice. You can find several different tools online that can help you in your product label colour decisions. Adobe Kuler and ColorBlender are two of them.
Lastly, you need to decide on the font. When designing your product, don’t settle for system fonts like Times New Roman or Arial. Choose a font that will make your product stand out. If it’s a fun product, pick a fun font. If the product is meant to be tough and reliable, a bold font may help you convey that in the label. But whatever you do, make sure you pick a font that’s easily readable. There are tens of thousands of different fonts, and you can find many online sources like dafont.com or fonts.com where you can get fonts at an affordable price or even for free.