First impressions last, and when it comes to your business, whether it’s hospitality, marketing or other, what really counts is projecting a professional image. Corporate wear is a broad term that consists of regular office clothing, such as shirts, polos and trousers, but it can be specifically designed and adapted for working business class people, with more emphasis on colour and design.
Corporate wear creates a dress code that’s professional, comfortable and chic at the same time. It’s often described in the company notebook and adopting a corporate dress code can promote communication and cooperation between employees and management. It helps employees identify themselves more with the company’s values and objectives, resulting in better performance and enhanced results.
Corporate wear can enforce an employee’s motivation and improve customer relations as well as build brands. Branding serves the main purpose of creating a lasting impression of a company. Effective branding strategies create an identity associated with quality, origin, preference and personality. Building a brand requires considerable time and investment and motivating employees to adopt a corporate clothing culture enables your company with a cost-effective branding solution.
Corporate dress code can simply exist in your shirt choice, so if you want everyone on the same page, the best thing to do is to get corporate dress shirts. Matching shirts can help solidify the feeling of togetherness that’s so much needed for teams to function effectively, but also, they can improve the overall image and public perception of a company. It’s almost impossible to please all the different tastes, but here are a few steps that can help you meet everyone’s needs.
Choose High Quality Material
The comfort of your employees is a top priority as they’ll be wearing the shirts for hours and that’s why you need to consider their tasks while at work. If they’re interacting with clients in a customer service position, choose fitted shirts with a soft fabric. If they’re working hard outside, the best thing to do is to find shirts that wick away moisture.
There is a variety of fabrics out there, but cotton is the most popular one for a few reasons. It’s a natural fabric, breathable, strong and hypoallergenic. It’s comfortable and durable, a great choice for all seasons. Cotton shirts are easy to maintain and convenient for frequent washing as technology has stepped in and made a big difference in keeping a better-looking shirt all day long.
The best thing about cotton is that it lends itself to a flattering fit, no matter what the cut. Cotton is a good choice for the eco-conscious as well, as the production of 100 percent cotton apparel is more environmentally friendly than the production of synthetic fabrics. Cotton shirts are easily available in the market and fit everyone’s budget.
Find the Proper Fit
You can find a lot of options for the right fit, for both men and women, such as slim fir, tailored fit or classic fit. A good fit increases the employee’s confidence and creates a better image. No one wants to wear a shirt that doesn’t fit them properly, so make sure to ask employees for their size requirements and consider offering business shirts that are cut specifically to fit male and female bodies to create a better look. Always choose long-sleeve shirts as they’re pretty straightforward.
Get Inspired by Latest Fashion
Choose trendy corporate dress shirts that reflect the modern direction of your industry. Fashion is always evolving and you need to ensure your company is perceived as aware and receptive of change.
Keep Your Brand Consistent
Consider how your corporate shirts will look with your company’s branding, including logo and colours. If you have an existing branded logo apparel, your shirts need to stay consistent.
Design Your Shirt
It’s important to match the right design for the right audience. The more personalised the shirt feels in fabric and design, the more appreciation the recipient will have for it. That’s why it’s important to give careful thought and consideration where you want to place your logo.
Also, think about what you’re hoping to achieve and what you want your corporate shirt to say. Do you want it to be serious or fun, edgy or conservative? Once you’ve decided on it, it’s time to order the number of shirts needed. Consider the available colour choices, so the colour, or colours, you select complements, but doesn’t contrast with your design. You can play with patterns as well, and opt for chequered shirts or stripes, especially if you aim for a more casual approach.
Office wear these days is very attractive and offers many different options to show off personality. Reinventing your corporate wear can up the employees’ personality level and reflect a positive aspect that shows you care about them and your brand.
Choose Colours Carefully
At the office, selective colours can do wonders. Colours that match well for a business environment are navy blue, white, black and other. Shades of navy display trustworthiness, white confirm honesty, grey offers a conservative image and black projects a modern, chic illustration. White, black and brown are always popular in the corporate sector and mix well with other accessories, but colours like ice blue, soft pink, lilac and red are also in vogue and taking over offices and meeting rooms these days.